Why Artificial Jewellery Is Booming in Online Shopping
India is the world's leading exporter of artificial jewellery, and the charm of artificial jewellery lies in its ability to effortlessly boost any look, whether it’s for daily wear or a special occasion. With changing fashion trends, growing online convenience, and the rise of high-quality, non-tarnish plating, women today are choosing gold-plated, drop earrings, bracelets, and studs online more than ever.
In this guide, we’ll uncover the top online shopping brands for artificial jewellery, helping you choose reliable platforms where you can find trendy, durable, and affordable pieces—all from the comfort of your home. Whether you're hunting for gold stud earring designs for daily use or statement dangle earrings, this guide is your one-stop destination.
Understanding the Appeal of Artificial Jewellery Online
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Affordable yet luxurious-looking.
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Available in the latest designs across every style.
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Lightweight and perfect for daily wear.
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Minimal risk while travelling or attending crowded areas or events.
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Easily shoppable with fast delivery and return options.
Top Brands for Artificial Jewellery Shopping in India
1. Johori
USP: Handmade Jaipur-inspired Artificial, Imitation Jewellery with gold and silver plating
Best For: Modern Indian women who want timeless + trendy
Popular Picks: gold-plated bracelets, artificial gold earrings, and silver chain for women.
Coming Soon: Summer Jewellery Collection 2025 – Launching 5th June 2025
Get ready for sunshine-ready styles! Johori is all set to launch its much-awaited Summer 2025 Collection on 5th June 2025. Featuring vibrant floral earrings, pastel-hued danglers, and non-tarnish crystal rings. Whether you’re gifting or upgrading your summer look, these lightweight pieces are made to shine with you.
Stay tuned & be the first to shop exclusively at Johori
2. Voylla
USP: India’s largest fashion jewellery brand offering impeccably crafted designs at affordable prices.
Best For: Fashion-conscious buyers looking for a balance of quality.
Popular Picks: Ethnic kundan sets, oxidised silver necklaces, temple jewellery.
3. Amama
USP: A design-forward brand known for hand-embroidered, artisan-made jewellery and accessories created in collaboration with karigars.
Best For: Trendsetters who appreciate slow fashion, indie craftsmanship, and bold statement pieces.
Popular Picks: Infinity Nano Bag, Krisha Earrings, Myra Choker, Infinity Fall Danglers.
4. Inaya Accessories
USP: A designer-led brand founded by a NIFT graduate and Italian-trained jeweller, delivering elegant and affordable pieces for every mood and moment.
Best For: Women looking for versatile jewellery with a touch of design expertise and reliable customer service.
Popular Picks: Mood-based fashion jewellery sets, daily wear earrings, festive party accessories.
5. Estele
USP: One of India’s oldest fashion jewellery houses with a legacy of over 30 years, blending manufacturing strength with modern retail and e-commerce.
Best For: Customers seeking trusted, long-standing quality and elegant designs for both daily wear and gifting.
Popular Picks: Gold-plated hoop earrings, charm bracelets for women, pearl-detailed studs, timeless neck chains.
Key Features to Look for When Shopping for Artificial Jewellery
✅ Metal Type & Plating: Prefer brass, stainless steel, or copper base with gold/silver/rhodium plating
✅ Hypoallergenic Properties: For sensitive skin, look for nickel-free tags
✅ Return & Warranty Policy: Choose brands with flexible returns.
✅ Real Customer Reviews: Verified ratings, product images, and testimonials matter
✅ Style Categories: Ensure they offer studs, hoops, dangles, bracelets, and layered chains
Did you know? Searches for “gold stud earrings designs for daily use” and “hoop earrings gold” have seen a 40% rise in 2025!
What Customers Are Saying
"I loved the quality of gold hoop earrings I ordered from Johori—super light and perfect for everyday wear!" — Nisha, Mumbai
"The designs look just like real gold. I wore the studs daily for over 3 months with no tarnish." — Meenal, Bengaluru
"Perfect for gifting! Ordered bracelets for my sister and she loved the packaging and finish." — Ritu, Jaipur
Tips to Care for Your Artificial Jewellery
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Store in airtight zip pouches
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Avoid perfume, water, or creams on the surface
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Wipe gently after use with a soft cloth
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Don’t sleep with earrings or bracelets on
Ready to Upgrade Your Jewellery Box?
Explore Johori.com – a rising favourite among women who love premium yet affordable artificial jewellery online.
From daily wear studs to bold hoop earrings, our collections are made to shine with you, every day, everywhere.
Shop Artificial Jewellery Online at Johori →
📦 COD | Made in India | 💎 Non-Tarnish Plating
Frequently Asked Questions:
1. Which metal is best for artificial jewellery?
The best metals for artificial jewellery are brass, copper, and alloy-based metals, often coated with gold, silver, or rhodium plating for a premium look.
For skin-sensitive users, stainless steel and nickel-free brass are preferred, as they are hypoallergenic and less likely to irritate.
2. How to check artificial jewellery quality?
Here are a few ways to check the quality of artificial jewellery:
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Plating Thickness: Heavier and even plating usually indicates better quality.
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Finish & Detailing: Smooth polish, clean edges, and secure settings suggest superior craftsmanship.
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Material Base: Look for stainless steel, brass, or alloy with anti-tarnish coating.
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Customer Reviews: Check verified buyer feedback and real-life images online.
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Certification (if applicable): Some reputed brands offer certifications or authenticity cards.
3. Is artificial jewellery good?
Yes, artificial jewellery is an excellent choice for those who want stylish, affordable, and trend-forward pieces. It's ideal for:
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Every day wear without the risk of loss or damage
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Fashion experiments with bold, seasonal styles
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Gifting without high investment
High-quality artificial jewellery today closely mimics the look of real gold, silver, or diamond jewellery, making it both practical and beautiful.
4. Which brand is best for artificial jewellery?
Some of the top brands for artificial jewellery in India include:
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Johori – Trendy designs, premium plating, and Jaipur-inspired craftsmanship
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Voylla – Wide range with regional motifs and modern collections
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Yellow Chimes – Known for affordable everyday pieces
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Zaveri Pearls – Elegant ethnic designs for festive wear
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Pipa Bella – Great for Western fusion styles
Pro Tip: Choose a brand that offers secure shopping, easy returns, and mentions material details.
5. How long will gold-plated jewellery last?
Gold-plated jewellery typically lasts 6 months to 2 years, depending on usage, quality of plating, and how well it's cared for. High-quality plating and proper storage can significantly extend its shine and colour.
6. What are the precautions for gold-plated jewellery?
To keep your gold-plated jewellery looking new:
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Avoid water: Remove before bathing, swimming, or hand washing
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No perfumes or lotions: Chemicals can damage the plating
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Store properly: Use airtight boxes or zip pouches to prevent oxidation
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Clean gently: Wipe with a soft cloth after each use
7. Can you wear gold-plated jewellery every day?
Yes, you can wear gold-plated jewellery every day, but choose high-quality pieces with thicker plating and care for them properly. For everyday wear, opt for minimalist gold-plated studs, hoops, or bracelets that are lightweight and easy to maintain.
